Working in conjunction with Anthony at SLAMxHYPE.com, I developed packaging for a new edition of AIAIAI's Tracks headphone. The creative brief requested that I take inspiration from Dieter Rams principals of good design. Borrowing from the concept of honesty, and combining visual cues from existing AIAIAI packaging, I arrived at a solution that satisfies the need for the products intended use to be paramount, while remaining in-brand with the existing product line.
